Why GLO Is Pausing in February — and Why Natural Perfume Gets Better With Time

Why GLO Is Pausing in February — and Why Natural Perfume Gets Better With Time

At Great Lakes Olfactory, nothing is rushed—not the blending, not the sourcing, and not the seasons of rest in between.

This February, GLO is taking a brief hiatus.

Not to disappear—but to deepen.

This pause allows space to refine inventory, revisit formulas, and reflect on how our product line can better serve the body, the senses, and the emotional experience of wearing scent. It is part of the natural rhythm of how this brand is built.

Natural Perfume Is Alive

Unlike conventional fragrance, natural perfume is not static. It is made from living botanical materials—resins, woods, flowers, leaves, roots—that continue to evolve long after blending. Temperature, oxygen, time, and rest all influence how a formula settles and expresses itself.

A pause allows:

• Aromatic materials to mature and integrate

• Sharp edges to soften

• Notes to harmonize naturally

• Blends to gain depth, clarity, and balance

This process cannot be accelerated without compromising integrity. Time is not a delay—it is an ingredient.

Reformulation Is Not Correction — It’s Care

When we reformulate at GLO, it is not because something is “wrong.” It is because something can be better. Natural ingredients vary harvest to harvest. A jasmine absolute from this year is not identical to last year’s. A resin aged longer may speak more softly. Citrus oils may brighten or mellow depending on season and source.

Reformulation allows us to:

• Respond to the natural variability of botanicals

• Improve skin feel and wear experience

• Enhance emotional resonance

• Maintain transparency and safety

This level of attentiveness is rarely visible—but deeply felt.

How This Differs From Synthetic Aroma Chemical Perfumes

Synthetic aroma chemical perfumes are engineered from petroleum based aroma chemicals. These isolated single molecule chemicals offer predictable consistency, projection, and longevity above all else. Their formulas rely on isolated petroleum based molecules designed to:

• Smell identical batch to batch

• Resist oxidation and change

• Project strongly for long periods

• Remain chemically stable over years

This can be appealing—but it removes all the benefits that you get from natural perfume. Natural perfume works differently. Rather than forcing scent to perform, it collaborates with the skin, the nervous system, and the environment. It invites intimacy instead of dominance. It changes with you instead of overpowering you.

The Benefit to You, the Wearer

This February pause ultimately benefits the person wearing GLO.

It means:

• Fresher, more intentional inventory

• More refined blends

• Better harmony with skin chemistry

• A softer, more nuanced scent experience

• Continued commitment to transparency and care

Natural perfume is not meant to shout. It is meant to accompany you—quietly, honestly, and personally. The need for rest, reformulation, or reflection is necessary for people as well as natural fragrances.

Looking Ahead to March

When GLO returns in March, it will be with replenished offerings and thoughtful improvements shaped by this season of rest. Thank you for trusting a slower, more intentional way of creating. Thank you for choosing fragrance that honors the body and respects nature’s timeline. This pause is part of the work.

And the work is always done with you in mind. Excited to see you soon!

-Connie